As tempting as it is to try to be all things to all people (maximizing your potential pool of customers), niche marketing is a hot trend right now. Check out what people have been saying about it:

• “With focus comes a little thing called niche, and it’s hotter than ever.” – Corporate Eye, 8/21/09
• “I’m going to give you one tip that once you understand and implement will create endless leads for you or your business. This one thing is to concentrate all your efforts on niche branding.” – You Brand Inc, 9/21/09
• “A brand’s real opportunity for growth is through deeper connections with narrower groups of highly-engaged customers. Target (or niche) marketing, of course, is not a new idea. But new tools and techniques triggered by advances in customizable technology and the growing segmentation of consumers into communities has taken targeting to a whole new level.” – Brand Channel, 1/5/09
• “We at Subaru closed 2008 as the only volume brand to show a sales increase, and our U.S. sales remain steady in 2009 and were up 3.4 percent in June. That’s a tribute to successful niche marketing, a strategy every marketer can learn from.” – strategy+business, 8/11/09
• “Why Niche Marketing in 2009? Because it makes sense! The competition to sell common products is very crowded and competitive. With expected record numbers of new home base internet businesses starting in 2009, a need for more exclusive products is needed.” – ezinearticles, 1/11/09

Here is a 30-second clip that identifies the most common fear associated with niche marketing:

So: are you focusing on your niche?