Last week, Inc Magazine published an interesting article about maximizing your business results from offering free samples. The article not only covered basic concepts such as understanding who you’re targeting and what you want them to experience, but also how to track results through encouraging feedback on social media or offering specific promotion codes for free [...]

On Tuesday, 4/26/11, the Fort Lauderdale chapter of the Direct Selling Women’s Alliance (DSWA) will be hosting its monthly meeting at Tequila Sunrise in Fort Lauderdale, where marketing consultant Neil Tortella will be offering a presentation on “Low & No Cost Marketing and PR: Tools, Tactics and Techniques for Success.” Tortella is the owner of Tortorella [...]

Small business owners have eagerly embraced sites such as Groupon, which offer an easy way to gain great exposure, but many of them have learned the hard way to take a closer look at the fine print.

According to a recent article in the Wall Street Journal, small business owners are quickly getting smarter about how to [...]

On 3/9/11, John Fleming of Biztegra will be presenting a workshop at Florida International University called “Marketing Strategy and Social Media for Entrepreneurs.” The workshop will run from 9 am to 4 pm. Learning objectives include:

How to develop a “go to market” strategy for your business.

How to incorporate social media into your marketing plan.

How to develop [...]

Sponsored by the Greater Miami Chamber of Commerce, the South Florida Good to Great Awards luncheon will be held on 6/4/11, and the nomination process is currently underway. More than 1000 business leaders are expected to attend the event, where recognition will be given to one outstanding South Florida-based company in each of four categories: [...]

The Federal Trade Commission is considering steps to limit advertisers’ ability to track consumers online, but opponents argue that “Do Not Track” regulation would be complex to enforce and would not solve the consumer privacy issue because so many offline companies are also collecting data.

According to this week’s issue of the South Florida Business Journal, advocates [...]

As any writer will tell you, a published author is now expected to be an active promoter of their own book as well as an expert in whichever topic they covered. Self-published authors are particularly challenged because they’re on their own in learning how to sell their book.

Although I don’t think “How to Get Publicity” [...]

With buying power estimated at $743 billion in 2010 (per Witeck-Combs), the lesbian, gay, bisexual and transgender (LGBT) community is an untapped gold mine for many businesses. Marianne Puechl wrote, “The incredible ‘Dual Income, No Kids (DINK)’ buying power of the gay and lesbian population is stirring things up in business these days. It is changing the [...]

Two Biz to Biz Networking Expos will take place this fall in South Florida.

The first upcoming event is the Palm Beach Expos, coming up this Tuesday, 9/21/10 at the Embassy Suites Hotel on 661 NW 53rd St. in Boca Raton. If you want to stay overnight at the hotel, the Embassy Suites offers a Requests [...]

Dubbed “best business book” by Fortune Magazine, the classic 1999 book Permission Marketing states right at the beginning that businesses are no longer benefiting from “Interruption Marketing.” Prospective customers are no longer receptive to advertisers’ relentless interruptions with another commercial, another spam email, another telemarketing call, another advertising text message, another pop-up ad, etc.

As an [...]